.Manly Bands is actually a direct-to-consumer vendor of guys's bands. The firm released in 2016 after John Ruggiero, the co-founder with his wife Michelle, could not locate an ideal wedding band.This is actually Ruggiero's 2nd appearance on the podcast. In April 2021, our company covered the provider's beginning, unique band components, as well as extra. Since then, Manly Bands has actually acquired its producer. The manufacturing of bands from, state, Jack Daniel's whiskey gun barrels or Fender guitar strands generates compelling video clip, points out Ruggiero, perfect for narration on social media as well as in other places.The whole entire audio of our conversation is embedded listed below. The transcript is edited for span and also clarity.Eric Bandholz: Provide our team a review of what you perform.John Ruggiero: My partner, Michelle, and also I began an on-line ring company referred to as Manly Bands in 2016 to resolve an issue of wedding bands for guys. Our team were actually merely wed. I possess big hands and also could not locate a ring that I liked that was not overpriced. My possibilities were actually getting coming from a directory or even possessing something personalized.I ended up purchasing from an internet site. The band showed up in a level mailer, without container or even customer support. It was an awful experience by today's ecommerce specifications.We obtained wed, transferred to Florida, and needed a task. Our team told ourselves, "We're both business people. Why don't our company develop our own organization?" We discussed the sorts of problems we would certainly viewed and also exactly how to solve them. My ring experience showed up, and we opted to attempt to solve it for various other fellas.Our target when our team began was to spend rent. Our company assumed creating a married couple many thousand bucks a month from this would certainly be actually amazing. We considered it a lifestyle service, not high-growth. It was merely Michelle and also me in our garage designing rings and also delivering them out to consumers. Our team had hit on one thing. Our information reverberated along with customers.Michelle and I make an outstanding crew. I generate ideas, and she is actually the implementer. A ton of our results goes to her imaginative thoughts. She names the rings and creates personas. She connects the bands to clients. Illustrating a ring entirely as "eight-millimeter dark" really did not cut it.Our team developed rings from unique products, such as Port Daniel's barrels or even special metallics. Business removed. Since then, our company have actually developed considerably. Our company now have more than 55 individuals in the Manly Bands family. Concerning one-half of those are actually band craftsmans that operate in our just recently obtained production store in Utah.Bandholz: When performed you acquire a producer?Ruggiero: Regarding a year as well as a fifty percent earlier. Our company had actually been their customer for a long times, so we knew all of them properly. A lot of their company was wholesale, which really did not enthusiasm our team-- visiting mom-and-pop jewelry experts. They kept their wholesale clients and also brand. Our team acquired some of their resources as well as took over employees.Causing a production crew has actually been just one of the most ideal points our team have actually performed. It's been actually awesome to go out there certainly and also watch all of them create bands out of Fender guitar strings or even metallic from an M1 Abrams storage tank.Bandholz: Exactly how does in-house manufacturing effect advertising and marketing?Ruggiero: It is actually been big. Taking an electronic camera to the other side of the office and also filming the crew making use of turrets to cut the steel poles or even bourbon barrels into rings creates awesome online video. Our experts possess our video camera workers available continuously. Our team use that video on our social networking sites and also in our ads and newsletters. We make an effort to advertise that since the majority of business in the guys's band room do not create. They go down ship or even order coming from foreign and afterwards transport it out. Yet our team desire it to last a life-time as well as be one thing folks may take satisfaction in.Our team have actually had a considerable amount of success with our military heritage assortment, where our experts source unique military products. Our company possess the M1 Garand rifle inventory, the hardwood component, coming from World War I. Seeing our staff placed that in the lathe as well as cut a part out for a ring is actually remarkable.Our advertising and marketing for those rings speak about the history, the soldiers, where the item was utilized, and also factors like that. My better half as well as I analyzed filmmaking in university. Our company use our skill-sets to enlighten and also narrate. For instance, I just recently acquired an e-mail coming from a customer that shared that his grand daddy used to drive M1 tanks. The client talented some of those rings to his grandpa, and they had very an emotional substitution. It behaves to aid clients get in touch with their past times as well as develop something significant.Bandholz: Where can individuals get a ring coming from you?Ruggiero: ManlyBands.com. Our company possess pictures on Instagram, as well. I get on Twitter and also LinkedIn.